Andrew McDermott
Co-founder of HooktoWin.com
Andrew McDermott is the co-founder of HooktoWin and the co-author of Hook: Why Websites Fail to Make Money. He shows entrepreneurs how to attract and win new customers.
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
People Hating on You? Here Are 4 Ways to Use That Negative Energy to Your Advantage.
Sometimes, "I hate you" is what every entrepreneur needs to hear.
Sorry to Tell You But Some Customers Want to See Your Business Fail
It's unfortunate psychology but some people can't just leave it at buying from your competitor.
More Authors You Might Like
-
Emily Rella
Senior News Writer
-
Mike Murchison
CEO and Co-Founder of Ada
-
Terry Rice
Business Development Expert-in-Residence
-
Entrepreneur Store
Entrepreneur Store
-
Kenneth Burke
Vice President of Marketing
-
Sherin Shibu
News Reporter
-
David Einstein
Co-Founder of Orange Line