W. Chan Kim and Renée Mauborgne
Faculty, INSEAD Blue Ocean Strategy Institute
W. Chan Kim and Renée Mauborgne are the authors of the international bestseller Blue Ocean Strategy and the soon-to-be released followup, Blue Ocean Shift – Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth (Hachette, September 2017).
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Has Your Business Plateaued? Here's How Companies Like Square and Salesforce.com Have Broken Through.
Instead of fighting for scraps in existing cutthroat markets, produce more creative strategies that open up new frontiers.
The Framework That Transformed the U.S. Wine Industry
Ever tried a Yellow Tail wine? The brand's makers actually created an uncontested market space.
More Authors You Might Like
-
Emily Rella
Senior News Writer
-
Vasily Voropaev
CEO of Smartbrain.io
-
David Einstein
Co-Founder of Orange Line
-
Mike Murchison
CEO and Co-Founder of Ada
-
Sherin Shibu
News Reporter
-
Entrepreneur Store
Entrepreneur Store
-
Kenneth Burke
Vice President of Marketing