Kalle Lyytinen and Michael Fisher
Want to write for Entrepreneur too? Apply to join Entrepreneur Leadership network.
Latest
Unintended Consequences: How Consumer Misuse Can Boost Sales
The maker of Mentos saw dollar signs with the user discovery that the candy exploded in Diet Coke. You should encourage consumers to tinker with your products.
More Authors You Might Like
-
Entrepreneur Store
Entrepreneur Store
-
Emily Rella
Senior News Writer
-
Cyrus Claffey
Founder of ButterflyMX
-
Sherin Shibu
News Reporter
-
Ivan Misner
Bestselling Author
-
Shawn P. Walchef
Founder of Cali BBQ Media