Ending Soon! Save 33% on All Access

A Stranded Sailor Survived Off of Ketchup While Lost at Sea for 24 Days. Now Heinz Wants to Give Him More Than Just Ketchup Packets. Heinz has been looking for sailor Elvis Francois with the help of the hashtag "#findtheketchupboatguy."

By Sam Silverman Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

The Heinz ketchup company has been on an international manhunt to track down Elvis Francois – the sailor who claims he survived off of ketchup while stranded at sea for 24 days – to give the castaway a special gift.

In December, Francois was repairing his boat in Saint Martin when his vessel drifted out to sea. Unable to navigate his way back, he was stuck at sea until a plane found his boat with the word "help" engraved on the hull off the coast of Colombia in January, CNN reported at the time.

Once Francois was brought back to shore, he told authorities he weathered the high seas by living off of ketchup and garlic powder.

Francois's story garnered international attention, and the Heinz company has been looking to get in touch with the sailor since he was rescued. After getting no leads from authorities, the brand asked its followers to keep an eye out with the hashtag #findtheketchupboatguy.

"We're also asking for any credible leads to contact Elvis so we can help cover a new boat equipped with full navigational technology to avoid another disaster in the future," Heinz said in an email to CNN.

Emo News, a Dominican media outlet, finally tracked down Francois and posted a Facebook Live interview with the 47-year-old on February 25. A Heinz representative was quick to find the interview and commented: "We've hopped into your DMs - let's get Elvis his boat!"

Since then, Francois told Insider that he finally connected with Heinz and said the brand is working on getting him a new boat.

A representative from Heinz confirmed to the outlet that it is in the process of "working through the logistics" of gifting Francois his own vessel.

Francois told Insider he is "quite excited" adding, "depending on the size of the boat I could use the boat to do fishing or tours of the Caribbean."

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.