Ending Soon! Save 33% on All Access

Leaked Documents Show Twitter Has Been Prioritizing 35 'VIP' Accounts The list reportedly includes a slew of different public figures.

By Emily Rella

Getty Images

Twitter conspiracists have theorized that the social media platform and its algorithm have been prioritizing certain accounts, making their Tweets more visible and more likely to show up on user feeds even if they do not follow them.

Now, documents viewed by Platformer show that since Elon Musk's takeover, a select list of public figures (including politicians and celebrities) have been offered "increased visibility."

The list is around 35 Twitter "VIPs" long and, of course, includes Musk himself.

Related: Report: Elon Musk Says Twitter Is Valued At Less Than Half of What He Paid For It Just Days After Sending Frantic Email to Employees at 2:30 A.M.

Other notable names of boosted accounts include NBA star LeBron James, Rep. Alexandria Ocasio-Cortez (with whom Musk is often engaging in contentious banter on the platform), YouTube star MrBeast, President Joe Biden, and political commentator Ben Shapiro.

According to Platformer, the usernames associated with the list are programmed to be more visible than other accounts, including the ability to override part of Twitter's algorithm that's meant to stop too many posts from any singular account from being viewed.

Musk has not yet publicly commented on the alleged documents.

The news comes just days after it was revealed that Musk put Twitter at a $20 estimated valuation, a staggering $22 billion less than he paid for the company when he became sole owner last fall — though he said he hopes to get the company to eventually see a tenfold $250 billion through what he estimates will be "clear but difficult path."

Related: Twitter To Begin Removing Legacy Blue Checkmarks

Twitter and Musk also filed a lawsuit at the beginning of last weekend after finding that part of the platform's source code (the back-end code that helps the platform run as is) was leaked and posted to Github before being pulled by the hosting site.

Over the weekend, the social media platform will begin removing blue checkmarks for legacy verified users, forcing those whose profiles are not affiliated with a verified organization (a profile distinguished by a gold checkmark) to have to pay for Musk's $7.99 a month subscription service called Twitter Blue.

The removal process is set to begin on April 1.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.