Get All Access for $5/mo

'The Whole Store Started Shaking:' Santa Rosa, California Earthquake Wreaks Havoc for Local Businesses The 4.4 magnitude quake caused merchandise — including top-shelf liquor — to fall from the shelves of stores and markets.

By Sam Silverman Edited by Jessica Thomas

Opinions expressed by Entrepreneur contributors are their own.

A 4.4 magnitude earthquake rocked Northern California on Tuesday, leaving the shelves of local businesses in disarray. The quake hit Santa Rosa, which sits along the Rodgers Creek fault line, around 6:30 p.m. PST and was followed by an aftershock, according to The Weather Channel. The Santa Rose fire department responded to several reports of gas leaks, fire alarms and stuck elevators, per its Twitter, and revealed no injuries were reported in relation to the quake.

The earthquake might have caused minor damages, but several local businesses reported it left broken merchandise and confused customers. "We were all in the middle of transactions — it was crazy," Abby Volz, a Whole Foods employee, told the Santa Rosa Press Democrat. "I was with another cashier and all of a sudden the whole store started shaking. She reacted really quickly, she dove under the nearest cash register."

According to one Twitter video, the earthquake caused merchandise to fall off the shelves of a local market.

In video footage obtained by the Press Democrat, employees of Sam's Market can be seen cleaning broken bottles of top-shelf liquor. "As soon as the earthquake happened everything fell down," owner Praneel Ram said in the clip, adding that a portion of his "highly priced" merchandise was damaged in the quake.

Sam Silverman

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found in The US Sun, Nicki Swift, In Touch Weekly, Life & Style and Health. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Amazon Has a Blank Book Problem: Buyers Report Receiving Fakes of Bestselling UFO Book

The book looked fine on the outside, but the inside was out-of-this-world.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Paramount Leadership Alludes to Layoffs If Merger Does Not Go Through

Paramount is awaiting approval on its merger with Skydance Media from majority shareholder Shari Redstone.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.