Ending Soon! Save 33% on All Access

Back To The Basics: Parmigiani Fleurier Having been billed as the brand's return to the forefront of fine watchmaking, Swiss horology brand Parmigiani Fleurier's new Tonda PF collection is a reimagination of its three founding models.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Parmigiani Fleurier

Having been billed as the brand's return to the forefront of fine watchmaking, Swiss horology brand Parmigiani Fleurier's new Tonda PF collection is a reimagination of its three founding models -Tonda PF Micro- Rotor, Tonda PF Chronograph, and Tonda PF Annual Calendar- by virtue of them being outfitted with alligator straps, instead of the 18ct rose gold cases and bracelets that they were originally made with.

Image courtesy Parmigiani Fleurier.

This evolution of the Tonda PF collection thus brings its models into a warmer and dressier arena, suitable for understated evening wear as well as moments of relaxed elegance.

Image courtesy Parmigiani Fleurier.

The new straps, seamlessly integrated into the design of the cases, offer sober colors like grey, Milan blue, and brown, which are faithful to the spirit of the brand, and also echo the color palettes of the dials.

Related: WatchBox To Stage Retrospective Exhibition Dedicated To F.P. Journe and De Bethune In Dubai From February 15-17, 2023

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Growing a Business

Don't Play Catch-up With Your Competition — Use These 3 Essential Technologies to Power Up Your Small Business

Here are three technologies for you to embrace in your business for faster growth and higher success.

Marketing

9 Ways Memes Can Rev Up Your Business Marketing

Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.