Ending Soon! Save 33% on All Access

Villain Unveils Hardik Pandya As Brand Ambassador Two days after his on-field heroics which led to the Indian men's cricket team's victory over Pakistan in the Asia Cup 2022, Hardik Pandya was roped in as the brand ambassador by men's lifestyle brand Villain.

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Villain
Hardik Pandya

Two days after his on-field heroics which led to the Indian men's cricket team's victory over Pakistan in the Asia Cup 2022, Hardik Pandya was roped in as the brand ambassador by men's lifestyle brand Villain, part of India's fastest unicorn Mensa Brands. Hardik joins the brand to promote their range of high-quality, long-lasting, and strong fragrances. The youth icon was seen holding the brand's latest launch – Villain Revolver Eau De Parfum, India's first revolver-shaped perfume.

With Hardik on board, the brand aims to strengthen their hold in the fragrance category of India. Villain will be launching a series of campaigns that capture the unique persona of both the brand and Hardik.

Villain has announced multiple ground-breaking launches in the past such as Villain Desire, India's first pheromone-infused perfume, Villain The Joker, India's first official Joker perfume in partnership with Warner Media and more. Villain Revolver Eau De Parfum is yet another addition to the brand's line of fragrances. This revolver-shaped perfume gives the wicked vibe you need to stand out from the crowd.

Commenting on the association, Ananth Narayanan, Founder and CEO, Mensa Brands said, "If there is anyone who truly embodies the persona of Villain with their leadership attitude, incredible style, and never-back-down energy, it's Hardik Pandya. We are excited to have him onboard and are confident that this association will strengthen the love and cult following that the brand has with its consumers. Villain is on the road to becoming one of the fastest growing fragrance brands of the country and with Hardik joining us, it's only going to become bigger and better."

Talking about joining hands with Villain, Hardik Pandya said, "I am thrilled to join the Mensa family with Villain. It feels great to be part of a brand that is a celebration of what makes us unique and authentic. I look forward to build this partnership and spread the fragrance of grit and achievement far and wide."

Villain's range of fragrances is available on their website and all major e-commerce sites like Amazon India, Flipkart, Myntra and more, and also at offline stores.

Kabir Singh Bhandari

Former Senior Assistant Editor

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Finance

Mamaearth Leads Honasa's Profitability

Demonstrating resilience and agility, the parent company of Mamaearth, Honasa Consumer Limited, witnessed revenue from operations grow for the quarter at 21.5 per cent year-on-year and for the year at 28.6 per cent YoY

News and Trends

Gurugram-based Wealth Management Firm Finvolve Closes Maiden INR 100 Cr Fund, Launches Two New Funds

Finvolve also announced the launch of two new funds, pre-seed Accelerator Fund and Scale Fund, including a GIFT city, with an investment capacity of around INR 500 crore to widen its investment spectrum: Accelerator, Seed, and Scale.

Health & Wellness

Become Unrecognizable By the End of Summer With These 6 Habits

Summer is often a time of rest, relaxation and socializing. But, summer can also be a time for improving and living our best lives. Follow these six healthy habits and you're bound to make this summer one you'll never forget.

Business Solutions

Help Your Business Excel with a Lifetime of Microsoft Office for $49.97

Invest in productivity and get Microsoft Office for life.

News and Trends

Polls To Result In Muted Demand For Domestic CVs: ICRA

Domestic commercial vehicles wholesale volumes saw a moderate increase of 14 per cent on a YoY basis in April 2024, although declining 27 per cent sequentially due to the pause in infrastructure activities with the enforcement of the Model Code of Conduct