Get All Access for $5/mo

Ridhima Pandey: The Planet Prodigy The young climate activist has over 7,500 followers on Instagram, many of whom express solidarity with, say, her criticism of poor air quality in Indian cities and cheer her on when she's recognised by international platforms such as the BBC and Vogue India for raising environmental awareness

By Soumya Duggal

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Ridhima Pandey

In 2019, 11-year-old Ridhima Pandey was looking to exchange contact information with fellow young climate activists, who had all congregated in New York City to protest governmental inaction against climate change at the UN Climate Action Summit.

"I saw all my co-petitioners exchanging their Instagram accounts instead of emails and phone numbers. That's when I decided to create my own account, mainly just for fun. I never thought I would end up using it for a cause," says Pandey.

Between 2019 and 2022, the young climate crusader underwent a natural evolution in her ideas, vocabulary and sense of purpose. From simple snapshots of speech deliveries to carefully-crafted policy critiques and campaigns for urgent action, her Instagram account documents this evolution. Today, she has over 7,500 followers on the social media platform, many of whom express solidarity with, say, her criticism of poor air quality in Indian cities and cheer her on when she's recognised by international platforms such as the BBC and Vogue India for raising environmental awareness.

But there are naysayers as well: Much like her Swedish counterpart, Greta Thunberg, Pandey is questioned on her motives, maturity, intellectual capacity and credibility owing to her young age. "In the beginning when I was a rookie on social media, I used to feel very frustrated whenever I saw hate comments, but now they never really bother me as I know I am doing my best and whenever I feel a bit down I just take a break from my work and social media and instead focus on my studies or just taking care of myself," she explains.

Pandey's academic commitments are both a respite from and a constraint in her virtual life. After all, being a school student doesn't leave her much time to post content regularly and she likes it that way: "I think social media can be a great tool to create awareness about different problems and things but it can be very overwhelming as well so we should be careful of how much social media we are using."

Perhaps her sagacious approach to social media is rooted in the fact that she never sought to become an influencer or have a large following for its own sake: "I never really intended to create content or even have a social media account. After seeing the Kedarnath flash floods in 2013, I started having nightmares that I died because of a flash flood or a cloud burst and lost my parents as a result. Mum and dad then explained the causes behind such environmental disasters across the world: climate change and global warming. That's when I decided to raise my voice and take action to secure my and coming generations' future."

Soumya Duggal

Former Feature Writer

Leadership

ITC's Marketing Wizard: Shuvadip Banerjee, Chief Digital Marketing Officer

The FMCG giant's successful campaign #MyFantasyAdWithSRK broke the Internet and in just a few weeks of launch had 10 lakh participants

News and Trends

Empowering MSMEs: Unlocking India's Trillion-Dollar Manufacturing Potential

By empowering MSMEs, India can realize its vision of a robust trillion-dollar manufacturing sector, fueling economic prosperity and sustainable development

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

News and Trends

Easing the stress with new-age health solutions

With rapid scaling and idea-making seen in the Indian eco-system, it is only speculated that the now-easily accessible healthcare systems will try to reach further depths of the country.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.