Ending Soon! Save 33% on All Access

Shiller Reveals Snoop Dogg as Co-Founder The rapper has also partnered with Yuga Labs to perform on a metaverse-transformed stage at MTV's Video Music Awards last August

By Saptak Bardhan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Wikimedia Commons
Snoop Dogg

Snoop Dogg has been revealed as one of the co-founders of a Web3-powered live streaming app called Shiller. The app has been described as a live-streaming platform with an aim to combine the Web3 and real-time live-streaming content.

Blockchain would be a main stay of the platform allowing content creators to token-gate their streams and promote NFTs (non-fungible tokens) or other products on e-commerce platforms.

These content creators can be paid out in cryptocurrencies such as Ether or NFTs, which can be cashed out as fiat.

Snoop Dogg partnered with Sandbox to launch "Snoop Avatars", his own NFT collection. He also released a hip-hop single titled 'A Hard Working Man' that was followed by a 50,000-piece NFT drop.

The rapper has also partnered with Yuga Labs to perform on a metaverse-transformed stage at MTV's Video Music Awards last August.

Snoop Dogg has been named the co-founder of the app alongside technology entrepreneur Sam Jones.

Saptak Bardhan

Former Trainee Writer

Former Trainee Writer
News and Trends

CoverSure and CirclePe Raise Early-Stage Funding

Here are the Indian startups that announced early-stage funding rounds.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.