Ending Soon! Save 33% on All Access

The Drivers of India's Booming Cleantech Market The pandemic has made consumers understand the benefits of adopting environmentally friendly products

By S Shanthi

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unsplash

The Indian renewable energy sector is the fourth most attractive renewable energy market in the world, says an IBEF report. It also says that the installed renewable power generation capacity has gained pace over the past few years, posting a CAGR of 17.33 per cent between FY16-20.

The pandemic has made consumers understand the benefits of adopting environmentally friendly products. This has led to an array of companies tapping into the opportunity by offering eco-friendly solutions. Further, the government has also been playing a huge role in promoting green solutions through incentives for startups.

What's driving the growth?

The Government of India has been driving Green energy initiatives actively by administering sector-specific policies & schemes to facilitate growth in solar, wind, energy efficiency, and electric mobility. Waivers, permits for FDIs up to 100 per cent under the automatic route, project development cells for investments, Think Tanks & investments, etc. are just a few examples of government active participation in building the Cleantech ecosystem in India, which have been garnering interest from startups and investors," said Nandini Mansinghka, CEO and co-founder, Mumbai Angels.

Gaurav Singh, founder, JPIN, agrees. "One of the key drivers of growth in this sector is the policy support provided by the government. The government has resolved to achieve 175 GW of renewable energy by the end of the current year. For this, it has set up large-scale sustainable power projects and is striving toward getting 40% of its power capacity from natural resources," he said.

Sustainability is becoming a key driver in business strategy as well as consumer preferences. Avaana Capital believes that affordable technology is making wider adoption of climate-friendly alternatives possible, as seen with solar power and Li-ion batteries. "There is support from policy tailwinds for the transition towards net zero, as laid down by Hon'ble PM in the Panchamrita framework at COP-26. We are also seeing a new set of innovators and entrepreneurs emerge, who are building upon the learnings of their predecessors, determined to solve deeper challenges in climate and sustainability," said Swapna Gupta, partner, Avaana Capital.

Experts believe that the cleantech sector holds the most promise in ensuring we create the impact necessitated by the times today. "While policy push and net-zero targets are obviously helping clean-tech to thrive, additional factors in driving the clean-tech space's growth include C&I's internal sustainability goals, availability of capital (equity/debt) for cleantech products, increased operational efficiency of (and monetary savings provided by) sustainable technologies resulting in higher adoption from the user's end, and latest developments in carbon markets that create an altogether new market mechanism for cleantech adoption," said Akshay Singhal, co-founder and CEO, Log9 Materials.

Investor interest

The growth is also backed by large-scale investments and infrastructural developments in this sector. "For example, in 2017, private equity investments in the field of solar and wind power, in India increased to 836 million dollars. This sector is expected to create over 0.3 million jobs by the year 2022. ReNew Power signed a deal amounting to 837 million dollars, with the intent of acquiring Ostro Energy, in 2018. India has also received a loan of 1.05 billion dollars from the German Development Bank, to implement its green corridor projects," said Singh of JPIN.

Over the course of five years (2017-20), the sector received 6.7 percent of the total funding accrued to the startups in India, he added.

Experts opine that investors are now aware of the rise in demand for energy from renewable sources and have clasped on the fact that a one-time investment can yield good returns.

"India is one of the most vulnerable countries to climate change and investors are aware that innovations in Indian agriculture need to evolve beyond digital technologies such as farmer platforms and B2B marketplaces. We are seeing very positive early signs of investors including climate and sustainability as part of their thesis, and should hopefully lead to more deal flow getting funded in this space," said Subhadeep Sanyal, partner, Omnivore.

S Shanthi

Former Senior Assistant Editor

Shanthi specializes in writing sector-specific trends, interviews and startup profiles. She has worked as a feature writer for over a decade in several print and digital media companies. 

 

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growth Strategies

AI Agents Startup Secures $4M to Revolutionize Customer Onboarding & Retention

Under the leadership of Gaurav Aggarwal and Anuja Verma, Truva AI has created an innovative solution for customer onboarding and retention, leveraging sophisticated AI agents.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

News and Trends

Navigating the Boom: How Investors Are 'AI-ing' Big in India

While the startup ecosystem tries to leave the funding winter behind, the AI startups and investors are having a pleasant time

Finance

Mamaearth Leads Honasa's Profitability

Demonstrating resilience and agility, the parent company of Mamaearth, Honasa Consumer Limited, witnessed revenue from operations grow for the quarter at 21.5 per cent year-on-year and for the year at 28.6 per cent YoY