Ending Soon! Save 33% on All Access

Burger King to Sell Healthier Fries Called 'Satisfries' Burger King is rolling out less-fattening French fries called 'Satisfries' but will still keep its traditional fries on the menu.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Burger King is rolling out new fries that reportedly cut down on fat and calories.

The chain claims that the new fries – which are crinkle-cut and called 'Satisfries' – have 40 percent less fat and 30 percent fewer calories than McDonald's French fries on a pound for pound basis. But customers beware – a "small" order at McDonald's actually contains fewer fries and therefore fewer calories (about 230) than a small order of Satisfries at Burger King, which contains 270 calories. A small order of classic French fries at Burger King has 340 calories.

The burger chain reports that it has been able to cut down on calories by using a new batter that doesn't absorb as much oil, according to the Associated Press. Burger King executives have thus far declined to specify the exact changes put in place, except that the same ingredients are used, simply in different proportions. The company will still sell its classic fries as well as its limited-time offering of sweet potatoes fries.

Related: Coming to 7-Eleven: Dry Roasted Edamame, Other Healthy Snacks

Given that the fries are being marketed as tasting similar to Burger King's classic fries, it might seem logical that the company just scrap its classic fries altogether. But sometimes customers just want to stick to the classics. In 2002, Burger King debuted "Shake "em up Fries," accompanying fries with seasoning packets in a product that didn't last long.

Additionally, the different cut gives customers more options and gives Burger King the chance to raise the price of fries. The suggested price of a small order of Satisfries is $1.89, 30 cents more than a small classic fries.

Burger King is aggressively promoting Satisfries over social media. The hashtag-friendly name is a promoted trend on Twitter. In more guerilla marketing tactics, men carrying several foot-long replicas of the crinkle-cut fries inscribed with #WTFF ("What The French Fry") appeared in the background of the Today Show this morning.

The announcement of Satisfries comes on the heels of another Burger King French fry offering of the French Fry Burger – an item on the dollar menu that puts both a beef patty and French fries between the burger's buns.

Related: High-Tech Vending Machines That Serve Healthy Snacks See Rapid Growth

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.