Focusing Just on New Sales? Focus on This Instead. Our experts explain how to maximize your relationship with existing customers.

Don't be so focused on finding new customers that you forget the relationships you've already developed. In this recent Google hangout, customer service expert Brad Smith of Sage North America and Ezra Firestone, founder of Smart Marketer, explain how tactics like brand segmentation help them study their customers' needs and target their messaging. These strategies save the company time and hassle while ensuring follow-up that's meaningful and profitable.

For more insights, watch this short video.

Related: Aggressive Marketing Won't Earn Customer Loyalty