Ending Soon! Save 33% on All Access

How a Simple Funnel Helped This Entrepreneur Build a 7-Figure Business At 40-weeks pregnant, she recorded a webinar and posted it to Facebook ... here's how it made all the difference.

By Emily Richett

Opinions expressed by Entrepreneur contributors are their own.

Annie Grace is an entrepreneur, mom and author of This Naked Mind, a book and movement that has helped thousands of people quit drinking and live better lives.

At the annual Funnel Hacking Live Conference hosted by Clickfunnels, Emily Richett sits down with Grace to learn more about how she created a seven-figure business that has impacted thousands.

What makes Grace's business so unique is that she not only created a new solution for people dealing with alcohol addiction or challenges, but she also combats the stigma that accompanies alcoholism and recovery. Her 30-day, live Alcohol Experiment is a popular challenge that helps people change the way they think about drinking.

In the beginning, Grace's clients were having amazing results, but she had a hard time marketing her book and courses.

"The people I was putting through the course were having phenomenal results," Grace says, "like nothing I've ever seen, lives changing all the time, but I couldn't get more people in it."

It wasn't until she went all in on the concept of a funnel at Funnel Hacking Live in 2017 that she was able to crack the code. At 40-weeks pregnant, she recorded a webinar and posted it to Facebook. She quickly found herself facing a new problem: serving hundreds of customers that were now flooding into her program.

Two years later, she's earned the Clickfunnels' 2-Comma Award for reaching more than $1 million in revenue for her funnel.

"Now we're in a situation where all we're thinking about is how to change the world with this movement and how to make this something that really changes how America talks about alcohol, and globally how we talk about alcohol," Grace says. "That just wouldn't be possible if that financial piece hadn't come into play … With that funnel, I was able to get so many people in, so many lives changed."

Emily Richett

Entrepreneur Network Partner

Emily Richett is the founder of HAPPY PR, a public relations and marketing firm that works with fast-growth businesses and leading B2C brands. She is the host of The Amplify Show, a podcast and video series that features inspiring thought leaders and game changing entrepreneurs. You can connect with her at emilyrichett.com or gethappypr.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Emily Richett

How to Leverage Online Communities to Grow Your Business

How This Entrepreneur Scaled His Business With Purpose

3 Content Strategies to Skyrocket Your Revenue

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.