Ending Soon! Save 33% on All Access

This Insane Ice Cream Changes Color When You Lick It In an ice-cream innovation that seems straight out of Willy Wonka, a Spanish physicist-turned-chef is serving up scoops that change color as you eat them.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

It sounds like something straight out of Willy Wonka's chocolate factory: ice cream that changes color as you lick it.

In fact, this crazy treat is the work of a Spanish physicist-turned-chef named Manuel Linares, reports The Mirror. When Linares took a course in ice-cream making that encouraged students to make a new flavor, he decided he'd go a step further and try to create an ice cream that changed color.

Since debuting "Xamaleon" – a reference to the camouflaging chameleon – business has been booming at his ice cream shop in Spain. Xamaleon changes color from periwinkle blue to bright magenta, and reportedly tastes like tutti-frutti, containing strawberries, cocoa, almonds, banana, pistachio, vanilla and caramel.

Related: Mrs. Fields and TCBY Are Rising From the Ashes, Hand in Hand

Linares has kept the key behind the color-changing treat secret, though apparently the temperature of ice cream as it melts and is licked is important. Plus, Linares's "love elixir" that he spritzes on the ice cream after it is scooped apparently plays a role. What's in the elixir? Who knows – all Linares will say is it is all natural.

So far, ice cream lovers have to venture to Spain to get a taste of this magical sweet. However, if you make it to Linares's shop, you may find more than just Xamaleon on the menu – Linares is currently working on an ice cream that changes color when exposed to fluorescent or ultraviolet lights.

Related: Jamba Juice Is Going On a Serious Franchisee Recruitment Spree

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.