Ending Soon! Save 33% on All Access

Starbucks Is Reportedly Selling an Instagram-Worthy Millennial Pink Latte in Japan The on-trend drink is available through Valentine's Day.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Starbucks Japan | Instagram

Starbucks has debuted a range of brightly colored beverages over the past year, from the Unicorn Frappuccino to the Zombie Frappucino to the Mermaid Frappuccino. Now, in Japan, the coffee chain is rolling out a drink with a more muted hue.

Through Valentine's Day, customers at Japanese Starbucks locations can try the new "Pink Medley Tea Latte," according to Metro UK. If the color of the pink medley looks familiar, it's because you've probably seen it everywhere over the past few years. "Millennial pink," as it's been dubbed, is a trendy, more subdued, salmon shade of the traditionally girly color.

"It's ironic pink, pink without the sugary prettiness," Véronique Hyland wrote for The Cut in August 2016.

The pastel drink contains steamed milk and a blend of Teavana jasmine tea called Joyful Medley, which is flavored with orange, peach, apple and strawberry.

Related: Check Out This Beautiful Starbucks in a Historical Japanese Building

Many of those who have already tried the Pink Medley Tea Latte have of course posted photos of it on Instagram. The social platform has nearly 31,000 posts tagged #millennialpink and 924 (as of Jan. 30) tagged #pinkmedleytealatte.

??? #starbucks #stb #pinkmedleytealatte #????????????

A post shared by oshizu (@cp_2413) on Jan 19, 2018 at 3:19am PST

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.