Ending Soon! Save 33% on All Access

Lauren Conrad: Don't Be Afraid to Learn as You Go, Entrepreneurs! The co-founder of The Little Market says it can be a benefit to not know about every problem you're about to face.

By Entrepreneur Staff

Lauren Conrad, co-founder of nonprofit fair trade shop The Little Market, admits that going into the process of starting a business, she and Hannah Skvarla didn't know what they didn't know. "It might have been a blessing because starting a non-profit is very overwhelming and it could have been intimidating in the beginning," she explains. "This way we tackled problems as they came."

Rather than being crushed by a mountain of problems, Lauren and Hannah took things one step at a time, taking the advice of experts in the industry. "It takes a while to start a business or a non-profit, and we were able to take our time and grow the business organically." Being forced to move slowly, Lauren says, turned out to be a big benefit, giving them the time to learn about their customers, and grow at a sustainable, manageable pace.

Presented by Mastercard. Learn how Mastercard is helping bring local businesses into the digital economy at Mastercard.us/digitaldoors.

Entrepreneur Staff

Entrepreneur Staff

Editor

For more than 30 years, Entrepreneur has set the course for success for millions of entrepreneurs and small business owners. We'll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.